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Published Oct 15, 21
12 min read

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The Complete Guide To Chatbots For Marketing

Airlines KLM and Aeroméxico both announced their participation in the testing; both airlines had previously launched customer services on the Facebook Messenger platform. The bots usually appear as one of the user's contacts, but can sometimes act as participants in a group chat. Many banks, insurers, media companies, e-commerce companies, airlines, hotel chains, retailers, health care providers, government entities and restaurant chains have used chatbots to answer simple questions, increase customer engagement, for promotion, and to offer additional ways to order from them.

Chatbot sequences[edit] Used by marketers to script sequences of messages, very similar to an Autoresponder sequence. Such sequences can be triggered by user opt-in or the use of keywords within user interactions. After a trigger occurs a sequence of messages is delivered until the next anticipated user response. Each user response is used in the decision tree to help the chatbot navigate the response sequences to deliver the correct response message.

Healthcare[edit] Chatbots are also appearing in the healthcare industry. A study suggested that physicians in the United States believed that chatbots would be most beneficial for scheduling doctor appointments, locating health clinics, or providing medication information. Whatsapp has tied up with the World Health Organisation (WHO) to make a chatbot service that answers users’ questions on Covid-19.

Certain patient groups are still reluctant to use chatbots. A mixed-methods study showed that people are still hesitant to use chatbots for their healthcare due to poor understanding of the technological complexity, the lack of empathy, and concerns about cyber-security. The analysis showed that while 6% had heard of a health chatbot and 3% had experience of using it, 67% perceived themselves as likely to use one within 12 months.

Whats A Chatbot

Interestingly, 30% reported dislike about talking to computers, 41% felt it would be strange to discuss health matters with a chatbot and about half were unsure if they could trust the advice given by a chatbot. Therefore, perceived trustworthiness, individual attitudes towards bots, and dislike for talking to computers are the main barriers to health chatbots.

What Is A Ai BotWhat Is A Chatbot?




Hello Barbie is an Internet-connected version of the doll that uses a chatbot provided by the company Toy, Talk, which previously used the chatbot for a range of smartphone-based characters for children. These characters' behaviors are constrained by a set of rules that in effect emulate a particular character and produce a storyline.

Whats A Chat BotWhat Is Chatbot Platform


This suggests that although the bot learned effectively from experience, adequate protection was not put in place to prevent misuse. If a text-sending algorithm can pass itself off as a human instead of a chatbot, its message would be more credible. Therefore, human-seeming chatbots with well-crafted online identities could start scattering fake news that seems plausible, for instance making false claims during a presidential election.

What Is Chat BotWhat Is Ai Chat Bot


Limitations of chatbots[edit] The creation and implementation of chatbots is still a developing area, heavily related to artificial intelligence and machine learning, so the provided solutions, while possessing obvious advantages, have some important limitations in terms of functionalities and use cases. However, this is changing over time. The most common ones are listed below: As the database, used for output generation, is fixed and limited, chatbots can fail while dealing with an unsaved query.

What Is The Best Chat Bot

Chatbots are unable to deal with multiple questions at the same time and so conversation opportunities are limited. Chatbots require a large amount of conversational data to train. Chatbots have difficulty managing non-linear conversations that must go back and forth on a topic with a user As it happens usually with technology-led changes in existing services, some consumers, more often than not from the old generation, are uncomfortable with chatbots due to their limited understanding, making it obvious that their requests are being dealt with by machines.

Retrieved April 1, 2019. "Meet 11 of the Most Interesting Chatbots in Banking". The Financial Brain. Retrieved April 1, 2019. ^ "CHATBOTS: BOON OR BANE?". bluelupin. Retrieved April 1, 2019. Larson, Selena (October 11, 2016). "Baidu is bringing AI chatbots to healthcare". "AI chatbots have a future in healthcare, with caveats".

While today’s bots still can’t handle all customer queries, they can respond to frequently asked questions or perform straightforward tasks. “Out of the pool of problems your customers have, there are some that are best suited for a talk with a human. But that’s not something as common as ‘reset my password.’ Agents’ time is precious, so save them for the complex stuff … Let the chatbot take care of the simpler jobs,” wrote Greg Bennett, conversation design principal at Salesforce. The simplest form of a chatbot system tackles tasks by parsing customer input, then scans its database for articles related to certain words and phrases.

To create an entity, you need to first add that name in an expression and then click on the word to make it an entity, as shown below. Image via Xenioo, The same process can be applied to your business to create product subcategories as separate entities. Train and Test, After you have created your intents and expressions, you also need to test if the chatbot is able to detect these correctly.

Xenioo’s AI engine will evaluate that expression and should be able to tell you the user intent and the entity for that expression. Image via Xenioo, Once you check that, you will know that your chatbot will work fine. Parse Logs, The Parse Logs section under your AI tab shows you actual user conversations and expressions that did not trigger a response.

There is a separate “” tab as well if you want to check individual user conversations. You can also check that from time to time to identify areas for improvement for your chatbot. Check your parse logs and user conversations periodically to train and improve your active chatbots so that they get better over time.

Broadcast, This Xenioo review wouldn’t be complete without the mention of this unique feature. Usually, chatbot conversations are started when a user visits a website or asks a question. The Broadcast feature, however, allows you to push messages to your users without them starting the conversation. Basically, you can set triggers that allow you to send a message to the relevant users.

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You can also send a message if a user is still on your website but has stopped interacting with the chatbot. The trigger, in this case, could be “x minutes after last interaction” and the message could be any follow-up message to assist your users. You can set different triggers and create broadcast messages for all users or specific audiences.

Backup and Restore, Xenioo’s backup and restore feature allows you to create a backup of the current version of your chatbot, in case you want to restore it later. You can create as many backups as you like and can restore those versions anytime. For this, you can go to the “Settings” tab and select “backup”.

Conversation, This is the tab where you can see all your chatbot’s conversations with users. Wondering why you need this? Analyzing past conversations can help you identify where your chatbot got stuck or failed to answer a user’s question. This can then be used to further train and improve your chatbot.

This shows why the chatbot chose to reply a certain way or chose a path for a conversation. Image via Xenioo, Another useful feature is the option that allows your team members to jump in a conversation and take over from the chatbot. You can also train your chatbot to provide a “Request Operator” option to users if it is unable to answer a question.

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Chatbot 101: Why Conversational Bots Are The Future

It ensures that the conversation flow is in the right direction to get higher conversion rates. Apart from generating leads, another benefit of chatbot is that chatbots can help you qualify leads through identified KPIs, including timeline, budget, relevancy, resources, and more, to prevent you from dealing with time-consuming leads.

Only the complex queries that need human input are directed to the executives on the support team. Chatbots do this by quickly resolving customers’ questions and automating information-based queries so that support staff can spend more time on crucial issues that need human support, reducing operational costs, time and manpower significantly.

Regardless of the industry, chatbots today are beneficial to every type of business and industry out there. In specific, there are a few industries that are more likely to be revolutionized from AI-based chatbots. Some of these are – There are multiple benefits of chatbots in the healthcare industry, including booking appointments, refilling prescriptions, and sending medical details.

Why Chatbots Are A Must-have For Businesses

Reasons To Consider Using A Chatbot On Your WebsiteReasons To Consider Using A Chatbot On Your Website


Chatbots are quite popular in the travel and tourism industry. Chatbots in the travel industry can answer questions about bookings by offering their visitors information on how to get there or the current weather conditions. Among the vital chatbot benefits to customers include – Chatbots are available round the clock to solve customers’ queries.

You can have the chatbot on different channels like your website, app, Facebook Messenger, Whats, App Business API, SMS, and more. Retention and adoption are two of the most important metrics in determining the effectiveness of chatbots. They help you know how many users in the target population interact with chatbots for the first time, how many of them come back after the initial visit, and more.

Why Conversational AiChatbot In Business: Why And How To Use Them


It is important to consider the purpose of your chatbot beforehand. For example, whether you want your chatbot to offer product recommendations or provide users with information about nearby tourist attractions. It is best to prepare a list of possible use cases that answer the following questions – What are the specific situations where your chatbot should be used? Where can your chatbot add real value for customers and employees? Which is the target group that the chatbot is aimed at? What channels should the chatbot be used in? Technology today is evolving at break-neck speeds, offering businesses multiple opportunities to market their brands and enhance the customer experience.

Top Benefits Of Using Chatbots For Your Business

Chatbots are industry-agnostic and can be implemented across different verticals. Chatbots not only help you save costs but, at the same time, ensure a superior customer experience that helps set your business apart. At Maruti Techlabs, we have worked with companies worldwide to implement custom chatbot solutions that have scaled their operations and brought an unmatched ROI.



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Chatbots are the newest ecommerce trend. Everyone is talking about them and every business wants to figure out how to use one. But as with all trends, there are a lot of questions left unanswered: What exactly are chatbots? What types of chatbots are there? What is their intended purpose? Just how “smart” are they? Should you invest in chatbots for your business? As much as we want to believe we live in a world full of intelligent automation the likes of Google Assistant and Amazon Alexa, there are limits to what today’s chatbots can actually offer.

What Is A Chatbot? What It's Used For And Why It's Important

Of course, that comes with a few caveats. What is a Chatbot? “Bots and chat make it easier for people to buy the way they want to, when they want to–and that should be the goal of any business.” – David Cancel, CEO of Drift Chatbots are tiny programs that help simulate interactions with customers automatically based on a set of predefined conditions, triggers, and/or events.

The Importance Of Chatbots In Every BusinessChatbot 101: Why Conversational Bots Are The Future


Their responses are consistent every time. They can respond to customers immediately. They can help you collect important data and also learn from the data collected. They can be used through a variety of different mediums like SMS, live chat, or even social media. The concept of a chatbot itself is nothing new.

Top Reasons Your Business Needs A ChatbotWhy Your Business Need A Chatbot Development


In fact, if you want a crash course on the history of the chatbot, check out this infographic from Futurism. However, applying chatbots to help businesses grow is only a recent phenomenon. Applying chatbots to business use cases is the result of democratized technology in recent years. As customers become more demanding not just in the way they choose to buy, but also in the ways they wish to communicate with businesses, many traditional online experiences simply aren’t capable enough.

This basically expands the list of permissions to make it more granular. Opt for a Professional or Agency plan to get the Pro Team package for free. 10. Upgrades, This is something that I really wanted to mention in this Xenioo review, as I am very impressed by their upgrade options.

Why is this so good? Well, I think this is a useful option for anyone who wants to add a few things without investing in a larger plan. You may not want all the features in their next biggest plan, but just a quick upgrade of, let’s say, a few thousand messages.

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4. If You Choose the Latter, You Will See the Following Dashboard, Image via Xenioo5. Write the Text to Start the Bot Conversation, This could be something along the lines of “Hi, welcome to XX website”. Whatever you want the bot to say to your users when starting the chat will go in the “Start Interaction” box.

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Add Categories or Options to Direct Users to the Right Interactions, You can also provide some options to start the conversation and keep it organized under certain categories. You can click on the “first option” and “second option” buttons to add the category name where you want it to direct users.

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Image via Xenioo8. Move to the Next Interaction, Once a user clicks on any of the options that you provided at the start of a conversation, they will be directed to a new interaction. For each option, you will need to design the next interaction. You can choose from and add various actions from their extensive list to design your chatbot.

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