Content Marketing Plan for small businesses in Nashville-Tennessee

Published Sep 11, 21
15 min read

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What is a content for business?

Content marketing strategy for small business. In case you are not totally clear with what it involves, content marketing is a way to share information and engage with customers, usually in the form of written articles, podcasts, videos, or social media posts.

What are examples of content marketing?

Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can't get elsewhere. It's the best way to turn your product, no matter how common, into something that is not like everyone else's.

What is viral marketing example?

Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.

What is good content marketing?

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

Why content marketing is important for business?

Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. Content consistency establishes your credibility, builds trust, and strengthens your reputation.

What is mobile marketing example?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile.

What is example of content?

Content is defined as what is inside or included in something. An example of content is beans inside of a jar. An example of content is the words inside a book. Pleased.

Is viral marketing successful?

Viral marketing is an amazing method of generating traffic and leads but also creates a great demand for a yet to be released product. Viral Marketing is so successful because it creates the curiosity and desire needed to generate the demand for a product or service.

Is viral marketing bad?

Disadvantages of Viral Marketing Or at its very worst, build negative buzz regarding your brand and products. This is when “too much of a good thing” may just hurt your work in building your organization's credibility.

What is the purpose of content marketing?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

What is the role of content marketing?

The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” In other words, it is about being helpful to customers making buying ...

How does content marketing help small businesses?

Content marketing can help a small business gain familiarity That means it's critical to make sure that the content always represents your small business in the brand voice you're trying to establish. Doing so can help to guarantee high performance and excellent brand-building results over the long term.



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Not sure if Linked, In is for your business? Check out how (and why) you should create a Linked, In business page. We’ve already covered Optin, Monster’s blog, but we’re far from a one-trick pony. In fact, we pride ourselves on having a comprehensive (and wildly effective) content marketing strategy.

One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. It’s yet another example showing that so-called “boring sectors” can still wow their audience. Their customer education guides have attracted thousands of links and shares, as well as raising their profile.

Other Content Marketing Examples Finally, here are some content marketing that are a little bit different. Coke used personalization to get everybody talking about their brand. They kicked off their Share a Coke campaign in Australia by putting the 150 most common names on bottles. Then they encouraged people to share a Coke with people with those names.

Unsurprisingly the campaign soon rolled out to other locations. You can now customize your own bottle, as we did here. Data analytics is another area that could be seen as dry, but when Grant Thornton ran their Access Granted campaign, it was anything but. The company took people behind the scenes at the Tony Awards, showing exclusive content on You, Tube and Twitter.

7 million Twitter impressions, increased Facebook reach, and beating their goals for You, Tube goals by 115%. This content marketing example from Charmin is perfect for its customers. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app.

But it doesn’t stop there. Its videos go behind the scenes of the making of its products, while on social media, Lush encourages users to share and hashtag photos of its products in use – or at least about to be used. Instagram is one of its key platforms, with the main Lush account attracting 4 million followers.

And whether you love him or hate him, you have to admit that he has a team of content marketing geniuses. That’s because Joe Rogan doesn’t just do an audible version of the podcast, he streams each recording, too. That means he’s able to promote 2 pieces of content with a single shot.

And his channel actually has MORE subscribers than his podcast, With this audience, he’s able to promote upcoming comedy shows, new guests, affiliate products, and more. If anyone knows a thing or two about content marketing, it’s Joanna Weibe, found of Copyhackers. And while she provides us with TONS of content marketing examples, there’s another aspect to the website that’s really cool: Joanna made a video slide-in that guides users to the right section of the website depending on if they’re new or returning visitors: By personalizing the user experience (UX), Copyhackers can get the right content into the right hands.

With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. Next, use these copywriting templates to get started, or see how you can improve your content marketing ROI. But there’s one final thing to remember. There’s no point building an audience if they don’t convert.

How Optin, Monster Can Help Your Content Convert Optin, Monster is a crucial part of any successful content marketing strategy: That’s because Optin, Monster is the world’s BEST lead generation software on the market. With this tool, you can deliver any kind of content to the right users to increase conversions across your site.

And the best part is that you don’t need to be a professional coder to make it happen! Here’s how it works: Everything starts with selecting one of Optin, Monster’s 50+ pre-built templates: These are fully responsive and look great across all devices. They were designed to save you time, energy, and headaches in the campaign creation process.

If you did, then you’ll definitely want to check out the following resources: These articles will have even more information on how you can use content marketing to grow your audience, boost conversions, and drive more sales. Published by Sharon Hurley Hall Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing.

When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy. Why it’s important Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage.



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It was entertainment at its best. And needless to say, it was a total home run for Red Bull. “Hey, when you surf that next huge wave, want to film it? Here’s a camera that’s perfect to do so!” Go, Pro is wherever sports are, which is pretty much everywhere.

Their marketing strategy is to hand people cameras and let them do what they do. Their product does the rest for them. It basically markets itself. All they have to do is edit the video and throw some cool music on top of it, and . I don’t know how many times I watched that video.

It’s not only about providing valuable, high-quality content, but also . Remember how I ? Well, they still work if you use them properly. British Airways came up with a really cool way of doing so. They that showed a kid who would . Not only that, but the billboard would then also show the flight information and number.

A Ford dealership offered a “. The customer would see the poster, text FORD at a certain number, and choose the model that they wanted to learn more about. It’s a simple matter of providing information to . Don’t we all value our time? What a nice change of pace it is to have a company not shove their products in our faces but instead give us the time to think about it for as long as we want! Although Ford would follow up three times, in case you didn’t respond, it’s still a great way of giving me control over the experience.

4% conversion rate. Content Marketing Finally, I want to show you two examples of what I call hybrid content marketing. I already showed you that online translates to offline and vice versa. Some companies already use this principle and build their content marketing strategy around that. You can use online as a gateway to offline and the other way around.

Gary is a true content marketing master. This guy is always out to provide value. Plus, he hustles about 27 hours per day. When he was on his way to an interview with Chase Jarvis in 2013, he had a few minutes to spare while going from the airport to the studio.

Out of thin air, it seems, he created a mini offline event and used his massive 2. 3 million Twitter following to drive awareness to it. Within seconds, he had several people respond. He called each of them for about a minute or two and then moved on to the next one.

The show that Gary did was called Chase Jarvis Live,and it went on for 90 minutes. During the live show, they not only took questions from the in-studio audience, but they also asked viewers to submit questions via Twitter using a specific hashtag. Instead of a boring offline event for an exclusive minority, they suddenly had a .

The hybrid form of content strategy is becoming more and more popular with apps and social media platforms like , , and others. They make it easier than ever to take online offline and the other way around. Content Marketing FAQs What is Content Marketing? Content marketing is creating content to drive more traffic and conversions from targeted audiences by answering their questions and addressing their pain points.

What Are the Stages of The Content Marketing Purchasing Funnel? Awareness, consideration, conversion, and loyalty. That was lots of examples. And these are only the tip of the iceberg. I hope they give you a good idea of what it takes to be a good content marketer. What’s more, I really hope that you see that it doesn’t take a huge marketing budget.

This guide will cover topics such as what content marketing is, what it’s not, the many faces of content marketing, how to get started with content marketing today, and how it differs from other forms of marketing.

There are many types of content that are used in content marketing. Each requires different editorial strategies, content structures, governance, and marketing plans to be used in your content marketing initiatives. When deciding what content to create, consider all the different channels you might use. Today, people are constantly on their phones and other mobile devices.

If it fits your brand and is acceptable to your audience, you can (and should) give it a try.

How has content marketing changed throughout the years. Also, discover the century-old fundamentals that remain relevant today. Tips for creating content with a purpose. Understand how to set a goal for every piece of content you create. What types of content you can create. Creating content in a variety of formats can help you reach a wider audience.



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Of course, technical issues and obtaining links are still big pieces of the puzzle. But as search engines (and let’s be serious, we’re mostly talking about Google here) evolve, they’re putting increasing emphasis on serving users quality content that satisfies their search intent. That’s why authoritative domains can rank well in search even with subpar content.

It’s done by producing a ‘pillar’ page on a core topic along with multiple additional content pages related to that topic. The pillar page should link to the cluster pages. Likewise, the cluster pages should link back to the pillar. A content cluster should cover a topic across all phases of the buyer’s/user’s journey.

Others may not have the slightest clue they need a solution at all and are searching for answers to a problem or question they have. That’s why you need to cover the entire journey – anyone who enters your site should have a clear next step they can take no matter where they are in the funnel.

One example of a successful content clustering strategy is from ISSA, a provider of personal trainer, nutritionist, and fitness instructor certifications. For their personal training certification track, ISSA has produced content that anticipates every possible question and search intent someone could have about personal trainer certification. Here are a few pieces of content in their cluster that show how well they’ve covered the topic.

With a robust internal linking strategy to go along with all of this content, ISSA makes it easy for users to get the information they need and take a clear next step. Their SEO gains and organic traffic growth has been steady and continues to climb even in a highly competitive space.

Content Strategy for Customer Success and Support, Content for SEO purposes gets the lion’s share of attention, but don’t ignore the “Post-Purchase” phase. Content isn’t just for prospects; it’s just as necessary to provide useful content for customers. Post-purchase content may not be flashy in the sense that it attracts traffic and social shares.

A customer support strategy would have its success measured along the lines of reducing support tickets and, ultimately, retention. A robust library of self-serve support content, once built out, can reduce the need to hire additional headcount for those purposes. It also allows your support teams to focus their attention on high-value clients and more significant issues that content alone can’t solve.

Aircall walks the walk when it comes to using content effectively to support and retain customers. In addition to a blog with useful Vo, IP, sales, and customer success tactics and tips, Aircall has a robust Knowledge Base that customers can use to search for answers to specific questions about the software and phone systems.

Content Strategy for Sales Enablement, Sales enablement content is content that a sales team can use to educate prospects and help them build a case for purchasing your product or service. Your content strategy here should take into account common questions and objections your salespeople hear. For example, one of the most common questions our sales team at Market, Muse gets from prospects is how they can use Market, Muse with their existing marketing technology stack.

This content can be shared beyond the buying team, so other budget makers can understand precisely for what they’re paying. Why Is It Important to Have a Content Strategy? The short answer to this question is that you’ll be directionless without a content strategy, chasing whatever new shiny object enters your line of sight.

You’ll get feedback from customers, prospects, partners, and the public about your content that can help you refine your overall strategy. That’s what’s challenging and fun about content strategy. It’s not something you deliberate on once a year or once a quarter. You’re constantly adapting and finding new ways to move through this cycle a little smarter than the last time.

But again, it all starts with knowing what your strategy is. There’s no other way to measure your content marketing ROI. Building a Content Strategy, Now that you understand what content strategy is and what it needs to accomplish, you’re probably wondering how to put it into practice. We can help! If you’re starting from scratch, the best place to start learning how to build a solid content strategy is our Content Strategy Crash Course.

Anyone can join our community and start asking and answering questions. So if you have something specific you want to discuss, that’s the place to do it!.



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Content marketing makes it possible for the two of you to find one another against what may seem like impossible odds. But that is not the only reason you need content marketing, not remotely. 1. Content Marketing Helps Customers Bond with Your Brand Your story is more than an advertisement, and you should make sure people know it.

Your content marketing tells the customer who your company is, what it stands for, and keeps them engaged over time. 2. You Build Trust with Good Content Your content marketing can also help to build an emotional bridge. If a potential customer is in dire need of answers and you happen to provide the information they are seeking on your blog or You, Tube channel, they are going to respond favorably.

3. More and Better Customers Cost Less The ROI on a well-executed content marketing is staggering. Depending on how well you develop content to match your audience’s needs, you could see website conversion rates of up to six times higher than if you had no content marketing plan in place at all.

For example, if you make an effort to answer common questions as a part of your content strategy, you can explain the details of your product (including crucial characteristics like your price point). It saves you both time, and your company spends less on each pre-qualified lead that comes through the door.

Content Marketing Supports Other Types of Marketing You can use the content you are generating to help support your social media campaigns and other efforts, like email campaigns, every page created, or blog you build can help improve your organic SEO. After all, the more opportunities you have for Google to index your content, the more opportunities you have to be found in searches for a wide assortment of keywords.

Not only will you be able to better see exactly which content is working for your visitors, but you will also know which pieces aren’t. That insight can help you better retool those leaky boats into glorious ships that will ride the wild tides of the Internet for years to come.

Content marketing is a scalable, long-term strategy, If you focus on creating helpful, evergreen content that people are searching for, it has the potential to rank high in Google for more keywords over time. And this generates consistent search traffic growth, like this:And it’s not blogging-specific. Ever since we put significant effort and resources into growing our You, Tube channel, our number of views has been growing up and to the right:Because all of this traffic is organic, our entire marketing team could take a short break, and traffic would continue to flow—at least for a while.

Now, there are many ways to pull people into your marketing funnel and nurture them, but content marketing is arguably one of the simplest and most effective. Here’s how it might work in practice:Let’s say that Billy wants to drive more traffic to his site, so he searches Google for “how to drive more traffic to your website,” where he comes across our article.

A few weeks later, he clicks a post about SEO on Twitter. That post talks about the importance of backlinks and recommends our free backlink checker. Billy uses this to see how many backlinks his site has compared to the competition. Seeing how few backlinks he has, he looks for You, Tube videos about building links and comes across our video:At this point, he’s absorbed so much from our content that he decides to sign up for our trial.

Impressed with the functionality of our tool during the trial, he signs up for a monthly plan. You can see that in this example, content marketing was crucial in attracting Billy as a customer. If we didn’t have content for each stage of the buyer’s journey, he probably wouldn’t have ever signed up.

3. Content marketing helps fuel other marketing channels, It isn’t easy to utilize many modern marketing channels effectively without content. For example, take a look at any brand’s social media profile. You’ll often see that much of what they share is blog posts and video content. It’s the same story for email marketing.

4. Content marketing helps to educate potential customersTim, our Chief Marketing Officer, once told me:My theory is that people don’t sign up for your tool and then learn how to use it. My theory is that people first learn how to use your tools, and they sign up because they know how to use your tool.




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