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Published Sep 11, 21
12 min read

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What Is Conversational Ai

AI chatbots are commonly used in social media messaging apps, standalone messaging platforms, or applications on websites. Some typical use cases include: Finding local restaurants and providing directions Defining fields within forms and financial applications Getting answers to healthcare questions and scheduling appointments Receiving general customer service help from a favorite brand Setting a reminder to do a task based on time or location Displaying real-time weather conditions and relevant clothing recommendations Benefits of chatbots The latest AI chatbots process the data within human language to deliver highly personalized experiences, creating clear benefits for businesses and customers.

Industries have been created to address the outsourcing of this function, but that carries significant cost. It also reduces control over a brand’s interaction with its customers. A chatbot, however, can answer questions 24 hours a day, seven days a week. It can provide a new first line of support, supplement support during peak periods, or offer an additional support option.

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Chatbots can help with sales lead generation and improve conversion rates. For example, a customer browsing a website for a product or service may have questions about different features, attributes or plans. A chatbot can provide these answers, helping the customer decide which product or service to buy or take the next logical step toward that final purchase.

The Complete Guide To Chatbots For Marketing

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Best practices and tips for selecting chatbots Selecting a chatbot platform can be straightforward and the payoff can be significant for companies and users. Providing customers with a responsive, conversational channel can help your business meet expectations for immediate and always-available interactions while keeping costs down. For example, an e-commerce company could deploy a chatbot to provide browsing customers with more detailed information about the products, highlight differences between models, and offer additional user guides and how-to videos.

Whatever the case or project, here are five best practices and tips for selecting a chatbot platform. Why does a team want its own chatbot? How is this goal currently addressed, and what are the challenges that are driving the need for a chatbot? How could other groups in your organization also use this technology for their needs, including agent assistance, internal IT or HR support, and even health benefits enrollment? Like many buzzwords, AI gets thrown around, so figure out where and how AI is used.

The goal is to get the customer to the information they need without running into any dead ends. Without this, it’s just another FAQ. Despite the hype, AI doesn’t come knowing everything you need it to do, so get a clear sense of what intents (goals) or prebuilt content comes out-of-the-box and what you need to create yourself.

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Those using machine learning can also automatically adjust and improve responses over time. Often, emerging channels or technologies seem like they will replace established ones. But instead, they become just another medium for an organization to manage. A chatbot that connects to these channels and customer case systems can provide the best of both worlds: Modernizing the customer experience while more accurately routing users to the information and individuals that can solve their problems.

Many chatbots are delivered via the cloud to draw on the learnings and outcomes from other customer conversations, so if you require an on-premises solution or a single tenant environment, the list of available providers is much shorter. It’s also important to understand if and how your data is used, as it can have major impacts in highly regulated industries.

This reduces the frustration of having to rephrase questions, providing a more positive customer experience. In addition, Watson Assistant provides customers with an array of options in response to their questions. If it’s unable to resolve a particularly complex customer issue, it can seamlessly pass the customer to a human agent, right in the same channel.

Why Conversational Ai

In addition to the high ROI, chatbots are also becoming commonplace simply because they are a simple, convenient service that consumers and employees have come to expect and rely on. As organizations invest in more and more complicated technologies and build out multiple messaging interfaces, chatbots are quickly becoming a necessary bridge between customers and employees, and the massive amounts of information, systems, and applications that they interact with.

Chatbots provide customers access to assistance or customer service that is available on demand without restriction. When customers interact with chatbots, they can get replies to their questions anytime. They also tend to have easier sales experiences and have a more personal connection with the brands that they interact with.

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Chatbots can be used to automate simple tasks, which frees up employee time. They can also be used within organizations to help employees navigate company policies, procedures, HR information, and other internal systems and documentation.

Step 1: Understand Your Goal Behind Making the Chatbot, Before you start to make a chatbot, it is important to understand what you want your chatbot to do. Determining this can help you select the right chatbot platform for your business. This information will also guide you to create conversations that can address your end goals.

You don’t need to leverage artificial intelligence for this. However, if your end goal is to pitch products and engage customers to increase sales, then you need to make an AI-powered chatbot. Your chatbot should have the ability to deliver the right solutions to a variety of questions that your customers may ask.

Dom allows you to place orders and repeat previous orders without you having to create an account. You can place an order from the entire restaurant menu without having to leave the comfort of your favorite app. Image source – Digital Marketing InstituteStep 2: Examine the Communication Habits of Your Customers, They way your customers interact with your business serves as a primary factor for deciding how you should design and develop your chatbot conversations.

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Step 3: Design a Chatbot Conversation, Chatbot conversations need to be accurate, interesting, and engaging. The way your chatbot communicates is the differentiating factor that decides the quality of customer engagement it can deliver. Due to advancements in natural language processing (NLP), chatbots are now able to understand user intent.

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Top Benefits Of Using Chatbots For Your Business

Not all consumers are ready to abandon human-to-human interactions entirely, and some aren’t sure they trust the technology to perform certain tasks without making mistakes. Also, if consumers could only access a chatbot through a specific social network, that could be a deterrent to adoption. But here’s the thing: As a business, it doesn’t have to be either/or.

Other Communication Channels While not all consumers are ready to trust chatbots entirely, most still acknowledge that chatbots are poised to provide several benefits that can enhance their online experiences. And it’s clear that one of the major benefits consumers see when it comes to using chatbots is speed: They believe that chatbots & conversational AI will be able to respond to their inquiries more quickly.

The question we asked: How soon would you expect to get a response on each of these communication channels? Response Time by Communication Channel – More than 24 Hours Response Time by Communication Channel – Less Than 24 Hours Response Time by Communication Channel – Instant Response Expectations Ultimately, consumers expect to get instant responses from online chat more than any other channel (77%), but chatbots came in a close second (75%), and were followed by face-to-face meetings (73%).

Top Reasons Your Business Needs A Chatbot

Online chat is the channel that most consumers expect a real-time response from. However, chatbots came in a close second — higher than face-to-face, telephone, or apps. And here’s something to consider: As an ecommerce business, by using live chat in combination with chatbots, you can deliver response times and resolve issues faster than ever before.

But if chat volume gets too high, or if there are no employees online at the moment, chatbots can step in to assist so your response times don’t suffer. In addition to looking at response times, we also wanted to see how chatbots compared to more traditional business communication channels in terms of perceived benefits.

One way businesses can make up for these perceived limitations of chatbots: Have chatbots give consumers the option of being able to send an email or schedule a call if that’s how they’d prefer to communicate. Because especially when dealing with complex technical issues, hopping on the phone with an engineer is likely going to be the better option.

What Is A Chatbot And Why Is It Important

These days, consumers expect to be able to find the information they’re looking for online quickly and easily. And when a business can’t provide that type of experience, they become frustrated. Chatbots are poised to ease these frustrations by providing the real-time, on-demand approach that consumers are seeking out. The top three potential benefits of chatbots that consumers reported in our survey: 24-hour service (64%) Instant responses (55%) Answers to simple questions (55%) And that’s true across all age groups.

In fact, Baby Boomers were 24% more likely to to expect benefits from chatbots in five of the nine categories we looked at compared to their Millennial counterparts. However, chatbots — like all technologies — aren’t without their limitations: 43% of consumers said they prefer dealing with an actual person (that was the number one potential barrier to using chatbots).

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So it doesn’t have to be either/or. As a business, you can use chatbots to supplement your human workforce (not replace them). Compared to other business communication channels, chatbots scored the second-highest when it came to consumers expecting instant responses, only losing out to online chat. But by using chatbots in combination with online chat, businesses can deliver a level of real-time service that they’d be unable to achieve using either technology on its own.

The Importance Of Chatbots In Every Business

Estimated to save USD 8 billion per annum by 2022, chatbots are completely transforming the way businesses connect with existing and prospective customers. The last few years have seen a rapid surge in on-demand messaging that has shifted consumers’ way of communicating with brands. To provide superior customer service, more and more businesses today are integrating chatbots into their processes.

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The Importance Of Chatbots In Every BusinessDoes Your Company Really Need A Chatbot




They help save over 4 minutes on average per customer inquiry, compared to the executives answering the calls, with a high success rate per interaction. In this article, we will explore the key benefits of chatbots for both businesses and customers, along with the factors to take into consideration while building powerful chatbots.

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These chatbots go much beyond just answering pre-programmed questions that every customer will experience in a precisely similar way. With the help of chatbot analytics, businesses can analyze how well the bot performs in terms of successful business outcomes and sales generated and detailed insights on how people engage with the business and what they are asking for.

Image Source – IMPACTWhat are the different types of chatbot conversations? Structured interaction is a logical flow of information that works similar to the FAQs section on a website. It takes menus, choices, and forms into account and can be designed easily based on your analysis. In this case, you collect commonly-asked questions from your customers and then set their answers in your channel.

Also, if you want to store and analyze customer data, making a code-based chatbot will be your best bet. Design Elements to Use in Chatbots, In order to ensure that the chatbot offers a smooth and interactive user experience, it is important to include the right design elements. Of course, the design elements will depend on the platform you choose to build your bot on.

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1. Buttons, Buttons enable users to take action. When a user clicks any button, it prompts an action. It is a good idea to include interactive buttons to help users make decisions faster. You can add buttons to ask users to choose one of the multiple options you have to offer.

2. Cards, If there is any additional information (apart from the conversation) that you want to serve users, you can leverage cards. You can enter text, links, images, and buttons into cards which the user can view as a side column during their conversation. Users can click the cards relevant to them or they can choose to hide them.



Smart Reply, Smart reply is a feature that allows users to respond to questions asked by the chatbot without actually typing anything. You can use this design element when you can give a list of available options to the user. This can make it easier for users to interact with your chatbot.

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In addition to offering three responses to choose from, Gmail provides you an option to auto-complete your sentences without typing anything. The GIF below shows how this smart reply feature simplifies the lives of Gmail users. GIF source: Google BlogUsers can opt for this feature when they want to browse another feature of your chatbot that is not otherwise readily available.

1. The Chatbot Should Be Able to Direct Users, To give continuity and direction to any conversation, a chatbot should ask questions that are relevant to the conversation. They should also offer options that are easy to select with a “tap.”If a user does not know what they want, the chatbot should be able to provide directional cues to help them.

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This way, the user can easily figure out all of the options that the bot has for them. 2. The Chatbot Should Connect with Users on a Personal Level, You should make a chatbot that effectively incorporates personalization. Your bot should address users by their names, greet them when the conversation begins, and give personalized suggestions based on previous conversations.

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If the bot needs a certain amount of time to process a request, it is a good idea to use fillers to keep the user engaged for that time. If you leave a user waiting, it can break the flow of the conversation and, in the worst case, the user may also leave the conversation.

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